Good interview on mixergy. I was wondering how did you find your programmers for otterology.
I found my first programmer as a person I knew. He then brought in the other two we have on board, on a trial run, and we hired them. Tech guys hang around other tech guys so once you get one the others will be there to meet.
My website and SEO guy worked for me in a fireworks tent and put together a demo of what he could do for my website. After contracting him for 3 years we finally hired him full time.
Ask around with people you know. In the begininning you will probably have to go with people you know since you will need more time and commitment with less money paid. Once you get rolling DO NOT forget the work they did though.
Good luck brother and enjoy the day